Election Computer

Victoria votes in 18 days

Victorian parties, MPs, candidates, unions and interest groups have spent $334K–$660K on Facebook and Instagram ads since we started tracking. Polls close at 6pm on Saturday 28 November.

Spend by side

Pick a side to see who on it is spending and what they're running.

  1. Interest groups5 advertisers, 709 ads
    $81.1K–$171K
  2. Labor14 advertisers, 373 ads
    $68.1K–$113K
  3. Liberal7 advertisers, 212 ads
    $56K–$79.5K
  4. Greens2 advertisers, 103 ads
    $36.4K–$53.1K
  5. Minor parties5 advertisers, 534 ads
    $36.1K–$91K
  6. Independents6 advertisers, 180 ads
    $33.7K–$55.2K
  7. Unions1 advertiser, 709 ads
    $16.7K–$88.7K
  8. Nationals1 advertiser, 18 ads
    $6.2K–$8.8K

At leastUp to (Meta only publishes ranges)

Labor: who's spending

Show every side
  1. Lizzie BlandthornMP, Labor
    $13K–$15.4K7 ads
  2. Ben Carroll MPParty leader, Labor
    $12.8K–$15.9K19 ads
  3. Nathan Lambert MPMP, Labor
    $12.1K–$15.5K18 ads
  4. Anthony Carbines MPMP, Labor
    $11.7K–$16.1K24 ads
  5. Victorian LaborParty, Labor
    $5.1K–$25.7K206 ads
  6. Julie Buxton - Labor for BayswaterCandidate, Labor
    $4.5K–$6.2K17 ads
  7. Gabrielle Williams MPParty leader, Labor
    $2.8K–$4.5K13 ads
  8. Rachel Halse - Labor for RingwoodCandidate, Labor
    $2.8K–$4.2K10 ads
  9. Davydd Griffiths - Labor for MelbourneCandidate, Labor
    $1.5K–$2.8K13 ads
  10. Lee Tarlamis MPMP, Labor
    $600–$1.5K9 ads
  11. John Lister - Labor for WerribeeCandidate, Labor
    $400–$1.9K15 ads
  12. Nick Staikos MPMP, Labor
    $300–$1.2K9 ads
  13. Rana Khan - Labor for BerwickCandidate, Labor
    $300–$8986 ads
  14. Paul Hamer MPMP, Labor
    $200–$8997 ads

The biggest Labor ads

Started since we started tracking, ranked by spend.

Every Victorian ad