How this works

Election Computer follows 164 Australian parties, politicians, unions and interest groupsthat advertise on Facebook and Instagram. Every Sunday it checks Meta's Ad Library for each of them and saves every political ad they're running: the ad itself, who it says paid for it, and Meta's figures for spend and reach.

We've been checking since 31 Aug 2026. The last check was 10 Nov 2026.

Why every number is a range

Meta doesn't publish exact spend. For each ad it gives a band, like $1,000 to $1,499. We add up the bottoms of those bands and the tops, so a total such as "$40K–$57K" means at least $40K and at most $57K was spent. In the charts the solid part of a bar is the "at least" figure and the striped part runs up to the "at most" figure.

What counts as one ad

Advertisers often run the same design many times, aimed at different audiences. We group identical designs together, show each once, and add up the spend of every copy.

What's not here

Only Facebook and Instagram ads from the advertisers we follow. Not TV, radio, print, Google, YouTube or TikTok, and not advertisers we haven't added yet. Spend covers an ad's whole life up to the last check, and ads from before we started tracking are only counted if they were still running then.

Interest groups and unions are grouped by what they are, not who they support. Politicians and candidates are grouped by their party.

Checking a figure

Every ad page links to the same ad in Meta's Ad Library, where you can see Meta's own numbers. If something here looks wrong, the Ad Library is the source of truth.