--- title: "Williamstown: candidates and political ads | Election Computer" description: "Williamstown: who holds the seat, who's running at the Victorian election on 28 November, and what they're spending on Facebook and Instagram ads." url: "https://election.computer/seats/vic/williamstown" --- [Home](https://election.computer/) / [Seats](https://election.computer/seats) Victorian state district # Williamstown In the Western Metropolitan region. Votes on Saturday 28 November, in 17 days. The 2 advertisers we follow here have spent $4K–$5.3K on Facebook and Instagram ads. ## Sitting member - [![](https://www.parliament.vic.gov.au/4aac00/contentassets/71357f71effc4df390bf4daf5a8e1934/member-photo/1725.jpg?width=96&height=96&rmode=crop)**Melissa Horne** Labor, Williamstown ](https://election.computer/mp/melissa-horne) ## About Williamstown Williamstown is a Victorian Legislative Assembly electorate in the Western Metropolitan region, covering inner south-western Melbourne suburbs including Williamstown, Newport, Spotswood and Altona. It is held by Melissa Horne of the Australian Labor Party. Her Facebook and Instagram ads focus on infrastructure and transport, health, crime and safety, integrity and democracy, education, and cost of living. Area 51.54 km2 urban electorate Region Western Metropolitan Sitting member Melissa Horne, Australian Labor Party Labor held since Without interruption since 1904 Named after Not applicable; electorate covers Brooklyn, Newport, Spotswood, Yarraville and others Notable former member John Lemmon, held seat 51 years until 1955 Summarised by AI from [Wikipedia](https://en.wikipedia.org/wiki/Electoral%5Fdistrict%5Fof%5FWilliamstown), plus our own records. Sources last checked 11 November 2026. ## Who's advertising MPs and candidates for Williamstown whose Facebook pages we follow, by what they've spent. 1. [Melissa Horne](https://election.computer/mp/melissa-horne) MP, Labor $3.9K–$5K 11 ads, 11 running 2. [Tony Briffa - Community Independent for Williamstown District](https://election.computer/who/tony-briffa-community-independent-for-williamstown-district) Candidate, Independents $100–$299 2 ads, 2 running At least Up to (Meta only publishes ranges) ## Their biggest ads - [![Community safety is a priority for the Carroll Labor Government.](https://election.computer/media/173159d6bd74972050a53592e58d4161c27c84bec1f96f67b62b425a926eee39?w=480) Melissa Horne$600–$699 spent Running since 28 Oct](https://election.computer/ad/173159d6bd74972050a53592e58d4161c27c84bec1f96f67b62b425a926eee39) - [![A re-elected Carroll Labor Government will upgrade Spotswood Primary School!](https://election.computer/media/d9345895d2726cfa155d20ba592c115d06ca73fa444baf4229ac32fc92677798?w=480) Melissa Horne$600–$699 spent Running since 28 Oct](https://election.computer/ad/d9345895d2726cfa155d20ba592c115d06ca73fa444baf4229ac32fc92677798) - [![The Jawbone Marine Reserve will be extended to cover The Crystals under a re-elected Carroll Labor Government!](https://election.computer/media/f3ddafb6fa6334105c15937d07fdd0bdbc2288d0c1c89adf9ec106c903168c20?w=480) Melissa Horne$600–$699 spent Running since 28 Oct](https://election.computer/ad/f3ddafb6fa6334105c15937d07fdd0bdbc2288d0c1c89adf9ec106c903168c20) - [![Delivering for Williamstown.](https://election.computer/media/e5fb48d6a41af44de569d76d98a5517be387b4395b9854338fe01886c56adae4?w=480) Melissa Horne$600–$699 spent Running since 27 Oct](https://election.computer/ad/e5fb48d6a41af44de569d76d98a5517be387b4395b9854338fe01886c56adae4) - [![Over the last eight years we’ve seen major upgrades in Altona, and I’ll continue to fight for working people.](https://election.computer/media/46bdfb7f796d149e9c347e98c07bcb8d9af83d24ecd6df5f4aea64af08248f83?w=480) Melissa Horne$500–$599 spent Running since 30 Oct](https://election.computer/ad/46bdfb7f796d149e9c347e98c07bcb8d9af83d24ecd6df5f4aea64af08248f83) - [![If you catch public transport or drive to work five days a week, the cost adds up. And that’s why a re-elected Carroll Labor Government will](https://election.computer/media/1b9387af0737bdd0e511d74941ef4482f99ce49fe11ecde0d36124ec48346f6c?w=480) Melissa Horne$500–$599 spent Running since 29 Oct](https://election.computer/ad/1b9387af0737bdd0e511d74941ef4482f99ce49fe11ecde0d36124ec48346f6c) - [![The Carroll Labor Government will build a new police academy right here in Melbourne’s west, in Wyndham. We will also recruit an addition 1,](https://election.computer/media/62afb67ee8c9d7d7b6b6f12c93810479e0281eb42fea77a93a69fb90cfa89199?w=480) Melissa Horne$500–$599 spent Running since 29 Oct](https://election.computer/ad/62afb67ee8c9d7d7b6b6f12c93810479e0281eb42fea77a93a69fb90cfa89199) - [![💜 Vote 1 - Tony Briffa, Independent for Williamstown District 💜 Williamstown District deserves a Member of Parliament who listens to the ](https://election.computer/media/11e9f9e8bbf8e7f608cf85aa9527201540ce3546aab0387e3a06bd2f5089a126?w=480) Tony Briffa - Community Independent for Williamstown District$100–$199 spent Running since 3 Oct](https://election.computer/ad/11e9f9e8bbf8e7f608cf85aa9527201540ce3546aab0387e3a06bd2f5089a126) - [![💜 Hello @followers, friends and family, [please turn on your speakers] I'm standing as a progressive Community Independent Candidate for W](https://election.computer/media/077db5405629c0ec42dcf2bf9290e54288e77db6a125250b694c538ce2dfbb2d?w=480) Tony Briffa - Community Independent for Williamstown DistrictUnder $100 spent Running since 9 Nov](https://election.computer/ad/077db5405629c0ec42dcf2bf9290e54288e77db6a125250b694c538ce2dfbb2d) - [![Don't risk the Liberals and One Nation selling off Williamstown Hospital.](https://election.computer/media/17bbceecd6e2d8a1f2183504d8ecca612287cff79e8de4d2df4fd75f8dbaef98?w=480) Melissa HorneUnder $100 spent Running since 9 Nov](https://election.computer/ad/17bbceecd6e2d8a1f2183504d8ecca612287cff79e8de4d2df4fd75f8dbaef98) ## Other districts in Western Metropolitan - [Footscray](https://election.computer/seats/vic/footscray) - [Kororoit](https://election.computer/seats/vic/kororoit) - [Laverton](https://election.computer/seats/vic/laverton) - [Niddrie](https://election.computer/seats/vic/niddrie) - [Point Cook](https://election.computer/seats/vic/point-cook) - [St Albans](https://election.computer/seats/vic/st-albans) - [Sunbury](https://election.computer/seats/vic/sunbury) - [Sydenham](https://election.computer/seats/vic/sydenham) - [Tarneit](https://election.computer/seats/vic/tarneit) - [Werribee](https://election.computer/seats/vic/werribee) --- Ads and spend from Meta's Ad Library, checked every Sunday, last on 11 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too. [Search](https://election.computer/search) [Who's spending](https://election.computer/who) [Federal divisions](https://election.computer/seats/federal) [Senators](https://election.computer/mps/senate) [How this works](https://election.computer/about) For AI agents: [site guide (llms.txt)](https://election.computer/llms.txt), [sitemap](https://election.computer/sitemap.xml), [developer guide](https://election.computer/developers.md). Every page is available as Markdown: send `Accept: text/markdown` or add `.md` to the path.