--- title: "Lara: candidates and political ads | Election Computer" description: "Lara: who holds the seat, who's running at the Victorian election on 28 November, and what they're spending on Facebook and Instagram ads." url: "https://election.computer/seats/vic/lara" --- [Home](https://election.computer/) / [Seats](https://election.computer/seats) Victorian state district # Lara In the Western Victoria region. Votes on Saturday 28 November, in 17 days. The advertiser we follow here has spent $700–$1.5K on Facebook and Instagram ads. ## Sitting member - [![](https://www.parliament.vic.gov.au/4aac21/contentassets/7d0a6da5e6154a29bbbc4c52b664cf54/member-photo/1772.jpg?width=96&height=96&rmode=crop)**Ella George** Labor, Lara ](https://election.computer/mp/ella-george) ## About Lara Lara is a seat in the Victorian Legislative Assembly in the Western Victoria region, covering much of the area between the western suburbs of Melbourne and the regional city of Geelong. It is held by Ella George of the Australian Labor Party. Created 2002 state election, replacing the abolished Geelong North Main population areas Northern suburbs of Geelong, including Lara, Bell Post Hill and Corio First member Peter Loney, formerly MP for Geelong North Later member John Eren, elected at the 2006 general election after Loney retired Region Western Victoria Summarised by AI from [Wikipedia](https://en.wikipedia.org/wiki/Electoral%5Fdistrict%5Fof%5FLara), plus our own records. Sources last checked 11 November 2026. ## Who's advertising MPs and candidates for Lara whose Facebook pages we follow, by what they've spent. 1. [Ella George](https://election.computer/mp/ella-george) MP, Labor $700–$1.5K 8 ads, 8 running At least Up to (Meta only publishes ranges) ## Their biggest ads - [![Labor is delivering for Geelong, with $500m for Barwon Women's and Children's - the biggest Health Infrastructure project Geelong has ever s](https://election.computer/media/b74b1733df38cd59240bd6c695de3fb2afd52ef97807bda9c7595debf576db55?w=480) Ella George$300–$399 spent Running since 7 Nov](https://election.computer/ad/b74b1733df38cd59240bd6c695de3fb2afd52ef97807bda9c7595debf576db55) - [![Dental will be free under a re-elected Labor Government, and we have locked in a Dental hub to be located right here in Geelong!](https://election.computer/media/37ce89130407877f5d884ac959d5bab60731269e1ba020a965c36bb4a5d36064?w=480) Ella George$200–$299 spent Running since 7 Nov](https://election.computer/ad/37ce89130407877f5d884ac959d5bab60731269e1ba020a965c36bb4a5d36064) - [![Only Labor is delivering real cost of living relief for all Victorians, with Free Public Transport for all under 18's, seniors and carers on](https://election.computer/media/03216d7262abb88f747380f97304d1856c7b1602d82bd80b4a6664dd7c240dc5?w=480) Ella George$100–$199 spent Running since 7 Nov](https://election.computer/ad/03216d7262abb88f747380f97304d1856c7b1602d82bd80b4a6664dd7c240dc5) - [![Labor has committed to delivering a new primary school to support our growing community in Lara, with the new school located right near the ](https://election.computer/media/0b7f6d2f2edad9afeb6110606cdd8b891a7a1980eb1272a8e8755348f8d5e71e?w=480) Ella George$100–$199 spent Running since 7 Nov](https://election.computer/ad/0b7f6d2f2edad9afeb6110606cdd8b891a7a1980eb1272a8e8755348f8d5e71e) - [![Labor is fighting for working people across the Lara electorate.](https://election.computer/media/d47834c04cf69363c734eb6907ec76b67e4eba10cd4dfe905b7fb2bc44ab2a46?w=480) Ella GeorgeUnder $200 spent Running since 7 Nov](https://election.computer/ad/d47834c04cf69363c734eb6907ec76b67e4eba10cd4dfe905b7fb2bc44ab2a46) - [![Labor is fighting for working people in Lara.](https://election.computer/media/5f374f5a07d0767cf73c77e014de901503eec51cd5f1165d2654568b4a09a705?w=480) Ella GeorgeUnder $100 spent Running since 7 Nov](https://election.computer/ad/5f374f5a07d0767cf73c77e014de901503eec51cd5f1165d2654568b4a09a705) - [![Labor is fighting for working people in Corio.](https://election.computer/media/ea7e16b370fb704c4060c1b1e049270beab79799fda3dbe2af67e83260d26bb4?w=480) Ella GeorgeUnder $100 spent Running since 7 Nov](https://election.computer/ad/ea7e16b370fb704c4060c1b1e049270beab79799fda3dbe2af67e83260d26bb4) ## Other districts in Western Victoria - [Bellarine](https://election.computer/seats/vic/bellarine) - [Eureka](https://election.computer/seats/vic/eureka) - [Geelong](https://election.computer/seats/vic/geelong) - [Lowan](https://election.computer/seats/vic/lowan) - [Melton](https://election.computer/seats/vic/melton) - [Polwarth](https://election.computer/seats/vic/polwarth) - [Ripon](https://election.computer/seats/vic/ripon) - [South Barwon](https://election.computer/seats/vic/south-barwon) - [South-West Coast](https://election.computer/seats/vic/south-west-coast) - [Wendouree](https://election.computer/seats/vic/wendouree) --- Ads and spend from Meta's Ad Library, checked every Sunday, last on 11 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too. [Search](https://election.computer/search) [Who's spending](https://election.computer/who) [Federal divisions](https://election.computer/seats/federal) [Senators](https://election.computer/mps/senate) [How this works](https://election.computer/about) For AI agents: [site guide (llms.txt)](https://election.computer/llms.txt), [sitemap](https://election.computer/sitemap.xml), [developer guide](https://election.computer/developers.md). Every page is available as Markdown: send `Accept: text/markdown` or add `.md` to the path.