---
title: "Gabrielle Williams: political ads and spending | Election Computer"
description: "What Gabrielle Williams has spent on Facebook and Instagram ads, and the ads themselves."
url: "https://election.computer/mp/gabrielle-williams"
---

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![Gabrielle Williams](https://commons.wikimedia.org/wiki/Special:FilePath/Deputy_Premier_of_Victoria%2C_Gabrielle_Williams%2C_giving_opening_remarks_at_press_conference_(cropped).jpg?width=320)

Labor Victorian Legislative Assembly

# Gabrielle Williams

Member for [Dandenong](https://election.computer/seats/vic/dandenong), [Labor](https://election.computer/party/labor) 

Minister for Education. Minister for Skills and Training. Minister for First Peoples. Minister for Women and Gender Equality. Deputy Premier.

## About Gabrielle Williams

Gabrielle Williams is the Australian Labor Party member for Dandenong in the Victorian Legislative Assembly and currently serves as Deputy Premier. She also holds the portfolios of Minister for Education, Minister for Skills and Training, Minister for First Peoples, and Minister for Women and Gender Equality. Her Facebook and Instagram ads focus on infrastructure transport, health, education, economy tax, and crime safety.

First elected

2014 state election, Dandenong

Born

27 October 1982, Melbourne, Victoria

Education

Emmaus College; Bachelor of Laws and Bachelor of Arts (Honours), Monash University

Before parliament

Project manager, Office of the Vice-Chancellor, University of Melbourne

Summarised by AI from [Gabrielle Williams, Parliament of Victoria](https://www.parliament.vic.gov.au/members/gabrielle-williams/) and [Wikipedia](https://en.wikipedia.org/wiki/Gabrielle%5FWilliams), plus our own records. Sources last checked 11 November 2026.

Spent on ads

$2.8K–$4.5K

Ads seen

13

Running now

13

Paid for by Victorian Labor, according to the ads' disclaimers.

[See this page in Meta's Ad Library](https://www.facebook.com/ads/library/?active%5Fstatus=all&ad%5Ftype=political%5Fand%5Fissue%5Fads&country=AU&view%5Fall%5Fpage%5Fid=267087696775004) 

## Biggest ads

Ranked by what Meta says was spent on each design, across every copy of it.

- [![PSOs will now be deployed across our train network where they are needed most, boosting safety and confidence.](https://election.computer/media/ffe74aeff1971fead020dfc4c6309c54fd927d134dc34da1acf4c9b19f614569?w=480) $1K–$1.5K spent Running since 5 Oct](https://election.computer/ad/ffe74aeff1971fead020dfc4c6309c54fd927d134dc34da1acf4c9b19f614569)
- [![Labor has worked hard to deliver more trains, more often for our growing south-east. Let's keep it that way.](https://election.computer/media/90a2d55a70ffe8fd22145d0a6c64e8f49bc2ba462ce4f16faf09b29d07a4e8fb?w=480) $700–$799 spent Running since 5 Oct](https://election.computer/ad/90a2d55a70ffe8fd22145d0a6c64e8f49bc2ba462ce4f16faf09b29d07a4e8fb)
- [![Reminder! The brand new road connection built as part of the Webster Street Level Crossing Removal Project is now open for you to use. That](https://election.computer/media/5035096a975c4c86c7268845ef68f31673f2fbb1fb58bcdef36de205ae2ad9da?w=480) $600–$699 spent Running since 5 Oct](https://election.computer/ad/5035096a975c4c86c7268845ef68f31673f2fbb1fb58bcdef36de205ae2ad9da)
- [![Labor is investing more than $300 million to upgrade Dandenong Hospital - ensuring state of the art healthcare is available to local familie](https://election.computer/media/fd841b88f2f472b5b3ba4445ce5158f2bcb09ab2308991d36e66c3a8ec2b192c?w=480) $400–$499 spent Running since 5 Oct](https://election.computer/ad/fd841b88f2f472b5b3ba4445ce5158f2bcb09ab2308991d36e66c3a8ec2b192c)
- [![Labor is fighting for working people in Dandenong.](https://election.computer/media/393418db140338e9a5ab113e24d816a9867bbb7602edd4777e2823d93915716b?w=480) Under $400 spent Running since 7 Nov](https://election.computer/ad/393418db140338e9a5ab113e24d816a9867bbb7602edd4777e2823d93915716b)
- [![Locals have made it clear just how much Doveton Pool matters to this community.  For so many families, it is part of growing up in Doveton.](https://election.computer/media/f20551fafe3d72abd98bbfaab2c1b0f1c04bc77f729ea905de2eb4dc42561e33?w=480) Under $100 spent Running since 2 Oct](https://election.computer/ad/f20551fafe3d72abd98bbfaab2c1b0f1c04bc77f729ea905de2eb4dc42561e33)

## What the ads are about

Topics read from the ads we've analysed so far, by number of ads.

- Infrastructure transport 5 ads
- Health 2 ads
- Education 1 ad
- Economy tax 1 ad
- Crime safety 1 ad

## Other Labor members of the Victorian Legislative Assembly

[Labor spending](https://election.computer/party/labor) 

- [![](https://www.parliament.vic.gov.au/4aac31/contentassets/d8c72bb0a4694722b931366a905e7a5d/member-photo/1784.jpg?width=96&height=96&rmode=crop)**Alison Marchant** Labor, Bellarine ](https://election.computer/mp/alison-marchant)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Anthony_Carbines.png?width=96)**Anthony Carbines** Labor, Ivanhoe ](https://election.computer/mp/anthony-carbines)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Anthony_Cianflone_at_Pascoe_Vale_candidates_forum_(3)_(cropped).jpg?width=96)**Anthony Cianflone** Labor, Pascoe Vale ](https://election.computer/mp/anthony-cianflone)
- [![](https://www.parliament.vic.gov.au/4aac35/contentassets/d23bb21e00494b6094fb07971ca777f9/member-photo/1787.jpg?width=96&height=96&rmode=crop)**Belinda Wilson** Labor, Narre Warren North ](https://election.computer/mp/belinda-wilson)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Deputy_Premier_of_Victoria_Ben_Carroll_at_Melbourne_Press_Club_event_-_4.jpg?width=96)**Ben Carroll** Labor, Niddrie ](https://election.computer/mp/ben-carroll)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Bronwyn_Halfpenny_at_Refugee_Action_Collective_event_at_Trades_Hall_-_February_2026_(cropped).jpg?width=96)**Bronwyn Halfpenny** Labor, Thomastown ](https://election.computer/mp/bronwyn-halfpenny)
- [![](https://commons.wikimedia.org/wiki/Special:FilePath/Women's_March_4_Justice_-_Geelong_(51039301686).jpg?width=96)**Chris Couzens** Labor, Geelong ](https://election.computer/mp/christine-couzens)
- [![](https://www.parliament.vic.gov.au/4aafa1/contentassets/a6e0b8324c4440b0bf0a95256172e53b/member-photo/75.jpg?width=96&height=96&rmode=crop)**Colin Brooks** Labor, Bundoora ](https://election.computer/mp/colin-brooks)
- [![](https://www.parliament.vic.gov.au/4aac2c/contentassets/0387d8d120da4e43a497ee7c96c054d2/member-photo/1780.jpg?width=96&height=96&rmode=crop)**Daniela De Martino** Labor, Monbulk ](https://election.computer/mp/daniela-de-martino)
- [![](https://www.parliament.vic.gov.au/4aaf5c/contentassets/e028c9e255c045c9b599d3a2a1543451/member-photo/14.jpg?width=96&height=96&rmode=crop)**Danny Pearson** Labor, Essendon ](https://election.computer/mp/danny-pearson)
- [![](https://www.parliament.vic.gov.au/4aac24/contentassets/5d6273eddddc452a8965d1a182473c1e/member-photo/1774.jpg?width=96&height=96&rmode=crop)**Dylan Wight** Labor, Tarneit ](https://election.computer/mp/dylan-wight)
- [![](https://www.parliament.vic.gov.au/4aac36/contentassets/566f64e8ccdc490baf735eb958a84ec1/member-photo/1814.jpg?width=96&height=96&rmode=crop)**Eden Foster** Labor, Mulgrave ](https://election.computer/mp/eden-foster)

Photo: [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Deputy%5FPremier%5Fof%5FVictoria%2C%5FGabrielle%5FWilliams%2C%5Fgiving%5Fopening%5Fremarks%5Fat%5Fpress%5Fconference%5F%28cropped%29.jpg). Party and seat checked against the Parliament of Victoria member list on 11 November 2026\. [Official profile](https://www.parliament.vic.gov.au/members/gabrielle-williams/)

---

Ads and spend from Meta's Ad Library, checked every Sunday, last on 11 Nov 2026\. Meta reports spend as a range for each ad, so every total here is a range too.

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